I was the lead project manager in charge of designing and launching 30 mall websites for Rouse Properties, a real estate investment trust that owns 30 malls in 19 US states. The websites were designed on a responsive Drupal theme that used CSS media queries to display the site for mobile, tablet, and desktop devices. It also integrated 3rd party email marketing software (Silverpop) and Google Analytics.
I also spearheaded the email whitelisting and marketing, using Silverpop engage to manage the database with over 400,000 contacts, configure email templates, and schedule blasts for distribution.
I managed this project for VShift, a communications firm that specializes in using the interactive media to help corporate, political and advocacy clients raise their profile and advance their issues. They provide interactive & marketing strategy, communication & advertising expertise, branding & website design, programming & technical development, and the latest techniques from the ever-changing intersection of technology and advocacy. For more about VShift, visit www.vshift.com.